I’m particularly happy to write this post and talk about our latest, cloud based app for mobile, the EventMobilizer. This is an initiative we’ve worked on for a while now and it’s great to see the team’s efforts bear fruit.

Feedback from customers and partners alike has been very positive with some good mentions in the press as well.

I believe this is a great example of a combination of listening to the customer and making a leap of imagination in terms of what technology can do. What we’ve done is to use the power and ubiquity of smartphones and other mobile devices, the extensibility and availability of cloud platforms such as Azure and Amazon Web Services and created an easy to deploy and use solution for our customers. Specifically customers that are organizing an event, whether for a few dozen attendees or for thousands can benefit from the EventMobilizer. Using a combination of a simple, easy to consume UI/UX that is platform independent (runs on iPhone, Windows Phone, Android and Blackberry® smartphones), doesn’t require a download or install, and a rich and robust back-end hosted in the cloud, our customers events now do away with paper schedules and feedback forms. Attendees get access to a virtual concierge with all the information they need on demand. Further, organizers get real-time feedback on sessions and booths, understand where the traffic flow is and can reduce costs related to paper and logistical details that can now be handled by the virtual concierge.

Coming soon to an event near you – let us know what you think.

I believe that is the question that organizations need to be asking, as most rush headlong into building and deploying mobile apps across platforms such as iPhone, iPad, Android, RIM, and Windows Phone amongst others.

Common wisdom today holds that building an app is the ticket to getting massive adoption of whatever service or solution you’re offering. And there are good reasons for this logic, ranging from user behavior where people are attuned to the idea of installing apps on their devices; where vagaries of bandwidth make it a better experience to have a local app on your device and only ‘call’ on the cloud to pull/push the data to populate the app UI that resides locally. And the ease of starting up an app when you need that particular service.

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We’ve just powered a very innovative campaign for the Compass Group in one of the corporate cafeterias they service for Microsoft. If you’ve ever walked up to a food court and wondered what to eat, especially if the items tend to change reasonably often, we may have found the perfect solution for it.

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Every marketer worth their salt knows the importance of customer satisfaction. There is significant amount of research and data on the impact of good and poor customer experiences. The former is often less immediate than the latter, often leading to a loss of business, strengthening of negative perceptions about your product, service or brand overall and a harmful impact on topline and bottomline.

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