I believe that is the question that organizations need to be asking, as most rush headlong into building and deploying mobile apps across platforms such as iPhone, iPad, Android, RIM, and Windows Phone amongst others.

Common wisdom today holds that building an app is the ticket to getting massive adoption of whatever service or solution you’re offering. And there are good reasons for this logic, ranging from user behavior where people are attuned to the idea of installing apps on their devices; where vagaries of bandwidth make it a better experience to have a local app on your device and only ‘call’ on the cloud to pull/push the data to populate the app UI that resides locally. And the ease of starting up an app when you need that particular service.

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We’ve just powered a very innovative campaign for the Compass Group in one of the corporate cafeterias they service for Microsoft. If you’ve ever walked up to a food court and wondered what to eat, especially if the items tend to change reasonably often, we may have found the perfect solution for it.

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Every marketer worth their salt knows the importance of customer satisfaction. There is significant amount of research and data on the impact of good and poor customer experiences. The former is often less immediate than the latter, often leading to a loss of business, strengthening of negative perceptions about your product, service or brand overall and a harmful impact on topline and bottomline.

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I just returned from a conference (SoCal TiECon) in Long Beach, CA where I spoke on a panel on Cloud Computing.

When they first invited me to speak on the panel, I was a bit surprised given that my firm Nayamode is not necessarily a leader in Cloud Computing. On further reflection though, in a kind of aha moment, I realized that we actually have a fairly unique perspective on cloud computing and how it is changing business.  Read More »